Woolmark is synonymous with great design; their 47 year old logo was, this year, awarded “Top logo of all time” by
Creative Review Magazine, and with this campaign they’re hoping to draw another success in their history…
Here you are a global street style competition: Woolmark’s ‘Find Fashion by Feelings’ lookbook invites you to post your favourite wool looks into one of twelve ‘Feelings’ categories. You are then encouraged to vote for the outfits you love the most, with the most
‘loved’ look winning a AUD $12,000 holiday & wool experience. Additionally the public can vote for their favourite look,
with all voters entered into a weekly draw to win an ‘Emu Australia’ wool prize pack worth AUD $400.
When viewing the site, users are greeted with a myriad of different looks: From ‘Happy’ – an explosion of vibrant colour; to ‘Dark’ – a moodier, deeper, sultry side to all things wool, to all emotions in between.
Woolmark launched the “We Love Wool” Facebook page in early June. In less than 6 weeks since it’s inception, the
community now has 15,000+ fans. The thriving community provides consumers, retailers and designers alike a
touch-point to connect and discuss all things wool!
Post your look and follow this fun campaign that aims to educate people about wool as a natural and renewable fibre!